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Search Marketing Pioneer Lisa Wehr, CEO of SEO/SEM Firm Oneupweb, Named Leader & Innovator
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Added: 10/04/2005
Type: Summary
Viewed: 238 time(s)
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Search Marketing Pioneer Lisa Wehr, CEO of SEO/SEM Firm Oneupweb, Named Leader & Innovator
Oneupweb, the trusted leader in search engine optimization (SEO) and marketing (SEM), today announced its CEO Lisa Wehr has been named a Leader & Innovator by Lawrence Technological University. A weekly feature in the Great Lakes Innovation and Technology Report (GLITR), the honor goes to “a person who, through technology or innovative management methods, is changing or improving their company, profession, or industry or the community for the better.”
“When you read Lisa’s profile, you’ll be impressed by how unassuming and down-to-earth she is,” says Duncan White, Oneupweb’s director of client services. “She’s developed the best company in the industry with humility, hard work and by understanding the needs of our customers.”
White adds, “Leaders should lead. Innovators should innovate. That’s Lisa. She’s all about action. She doesn’t simply talk—she takes action.”
Wehr’s leadership qualities were evident early in her career. She raced sled dogs in Alaska, successfully competing head to head with some of the toughest men and women anywhere—and in one of the world’s most inhospitable environments. Later, she launched and sold a groundbreaking web design company before most people had even heard of the internet. Ten years later, Wehr’s Oneupweb is consistently ranked the best SEO / SEM firm in the world.
Based in quaint Lake Leelanau, Michigan, way up on northern Michigan’s “little finger,” Oneupweb’s headquarters are an unlikely place to lead a high-tech marketing revolution. But it’s from this bucolic setting that Wehr and her 30 (and growing) professionals successfully manage search engine optimization and marketing campaigns for some of the world’s largest corporations.
Wehr’s not one to sit for too long behind her European style desk in her office that strictly adheres to the rules of feng shui. She’s usually found patrolling Oneupweb’s client services department, known as “Podland” for its unusual groupings of desks and wing-like lighting fixtures. Wehr designed this space to promote strategic collaboration and creative thinking for the company.
“She literally designed and built the workstations,” White says. “She couldn’t find exactly what she wanted, so she created it. That’s her greatest strength. She takes everybody’s unique talents and invents a process to connect them, making something unique and much greater than the sum of its parts.”
Wehr attributes Oneupweb’s success to a combination of innovative search solutions, results-oriented methodology and dedication to honest and open dialog with her clients.
“I’m not interested in innovation for innovation’s sake. The world has enough gadgets and widgets,” says Wehr. “My focus is ‘practical innovation.’ I want to innovate to solve problems and maximize results. I want to be remembered as someone who advanced the search industry not by the quantity of solutions but by their value in driving increased online marketing performance.”
Wehr cites the following as Oneupweb’s core innovations:
Services
Natural Search Engine Optimization
Paid Search Strategies & Management
Content Development Services
International Search
Local Search
Link Popularity Development
Search Marketing Analytics
eyeGroups™ Market Research
PReach™ PR Services
Technology
ROI trax® Conversion Tracking
A:B Labs™ Landing Page Testing
LiveWire XML™ Technology
BridgeWorx™ Dynamic Site Technology
In Oneupweb’s 10-year history, the search marketing firm has earned numerous top honors in industry publications and the respect of the marketing industry and business community at large. Some recent acknowledgements include:
* Only two-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award
* Named to BtoB Magazine’s Who’s Who List in 2004 & 2005
* Ernst & Young Entrepreneur of the Year
About Oneupweb
Oneupweb has been the trusted leader in search engine optimization (SEO) and marketing (SEM) since 1996. The only two-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award, Oneupweb specializes in tailoring custom strategies that include natural search engine optimization, paid search marketing, search engine user behavior, PR optimization and marketing analytics designed to deliver superior return on investment. Oneupweb publishes the industry-leading search engine marketing newsletter OneUpNews, providing readers with strategic SEO / SEM insight. Oneupweb’s clients include Unisys, Equifax, Motorola, Avery-Dennison, Maritz, Kimberly-Clark, JC Whitney, among many others. Named to BtoB Magazine’s Who’s Who List in 2004 & 2005 and recognized as a Leader & Innovator by Lawrence Technological University, Oneupweb is a privately held company located in Michigan. |
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