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Spain-only Online Adlink Network Launches
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Added: 11/16/2005
Type: Summary
Viewed: 230 time(s)
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Spain-only Online Adlink Network Launches
The AdSpain advertising network carries simple text message links in six different “special interest” channels with a language choice of English or Spanish or both, depending on the target audience. As some network websites have good “reach” in Benelux and Scandanavia, English and local language texts can also be displayed.
There are easy to buy Adlink packages bookable monthly, quarterly or annually and the system is designed to provide every advertiser equal access to the high interest pages displayed across the Spanish-specific network. All Adlinks are displayed randomly and there is no click-through bidding and displays of multiple rival advertising that, traditionally, penalises smaller advertisers on similar systems.
AdSpain will help Spanish companies advertise in their domestic market and internationally, when seeking customers for their hotel, car hire or other local services. Non Spanish firms, such as airlines, offering services aimed at the Spanish market can enjoy 100% total online targeting for their budgets.
Each advertiser can become an AdSpain Host website within minutes by pasting in a single line of code to the pages where they want to display the traffic boosting AdSpain Adlinks. Unlike other text-based advertising, there will be no advertising from any of their business rivals – thanks to a unique “exclusivity” facility in the system that bars adverts from same channel advertisers.
There are visitor traffic boosting incentives for all advertisers to become host sites, helping to expand the AdSpain network and increase the coverage for other “Spain orientated” advertisers. The system was developed in the UK and Spain with leading websites in each country being used to test-drive the technology. Users can book and pay online and see their messages live within hours – after approval by content moderators based in London, Madrid and Zaragosa.
Network channels at launch include: Property sales & lettings, travel & vacations, business to business, homes & gardens, health & beauty, finance & insurance, general & domestic. More channels will be added as demand builds. The highest advertising rate is 25 euros per message per month across the whole AdSpain advertising network while campaign packages reduce this to around six euros per message per month.
“Spain” and “Spanish” are the internet’s top national search phrases having overhauled “USA” and “American” and England” and “UK” - a reflection of the 700,000 new homes tempting buyers from colder climates to invest in sunny Spain’s booming real estate market and one of the fastest growing economies in Europe. Most business start-ups in Spain are currently British-owned, according to latest official figures from the Spanish Government, helping to boost an already strong economy.
AdSpain’s Francisco Fernandez said: “We are a web first. Everybody gets the same opportunity of being seen within a closely targeted, all-things-Spanish, online environment. We are the opposite to the current pay-per-clicks solutions based on an auction system – the more you pay per click, the higher you appear in the rankings, favours only bigger firms. What we are offering is different. Everyone pays the same, a fixed monthly cost and helps to expand the opportunity for themselves and others by hosting AdSpain on their own websites. No wastage and no rivals’ advertising appearing on your own site – just non competitive, complementary Adlinks also promoting a big Spanish family.”
The AdSpain network is open to all websites based in Spain offering products and services aimed at the domestic market or customers in overseas markets seeking property and other purchases. Overseas-based websites with Spanish property or other offerings can become network hosts and advertise to a 100% “Spanish orientated” visitor base. Non corporate and privately owned websites can book their own Adlinks for property rentals, domestic services, language tuition and host the traffic boosting AdSpain on their own key webpages.
AdSpain Advertising Network operates sales and production units in London, Madrid and Zaragosa, |
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