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Work-at-Home Moms Make New Year’s Resolutions to Market Their Businesses
Added: 12/26/2005 Type: Summary Viewed: 232 time(s) [ Not Rated Yet ]

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Work-at-Home Moms Make New Year’s Resolutions to Market Their Businesses

Work-at-home moms want the best of both worlds, contributing to the family income and being primary caretakers of their children. Growing numbers of WAHMs are beginning to market their businesses to help them succeed financially while freeing them up to spend more quality time with their families. Your Hometown Marketplace, an online directory of mostly WAHM businesses in every city and town across the United States and Canada, is a leader in providing businesswomen the marketing tools to succeed throughout 2006.

“Over half of all new businesses are begun by women online, but most women do not market their businesses,” states Your Hometown Marketplace owner, Sara Hoos. “Designating an online advertising budget through the year will provide work-at-home moms with the online presence they need for success. A New Year’s resolution to build Internet exposure throughout 2006 is a perfect way to begin.”

Attaining success will in turn free up moms to do more of what they want to do: spend quality time with their children. Women are pressed to find that quality time according to the 2002 "Ask A Working Woman" survey by the AFL-CIO, that reports that a greater number of moms work 40 or more hours per week compared with women without children

Women are very busy these days, multi-tasking as well as “multi-minding.” Moms who work at home are among those shouldering the greatest demands. In fact, a Ketchum Global Research Network survey showed that 74% percent of women ages 25-54 spend more time thinking about others' needs than their own. “Women business owners would be smart to take this statistic into account and market their products and services as this will help women by freeing up time to take even better care of others as well as themselves,” Your Hometown Marketplace enterprising mompreneur Hoos says. “Year round advertising with this in mind will make success happen faster for work-at-home moms.”

www.YourHometownMarketplace.com is designed to maximize the presence of home-based businesses on the Internet. Your Hometown Marketplace, The Small Business Shopping Directory, cross lists on- and offline small businesses by category and by city, making it easy for shoppers to locate and support women-owned businesses in their own communities and online.

Sara Hoos, designer and owner of Your Hometown Marketplace, is a work-at-home mompreneur. Visit Your Hometown Marketplace at www.YourHometownMarketplace.com

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