David Bergum and Doni Dennis form sales and marketing agency, announce partnership with Vesdia, the nation's leading microinvesting resource.

David Bergum, formerly Vice President of Merchant Partnerships and Business Development at National Scrip Center (NSC), and Donita Dennis, formerly Director of Marketing at NSC, announced today the launch of their new sales and marketing agency, called David Bergum and Associates (DBA).

DBA will identify, develop and maintain strategic partnerships across multiple channels to the benefit of the manufacturer, retailer, and end customer. “The incentive and affinity markets are still young and exponentially growing businesses. They are moving at such a fast pace that it’s hard for anyone who isn’t living this space 24/7 to keep up on all the opportunities in the market,” states David Bergum, President of DBA. “Our goal is akin to that of matchmaker. We’ll seek out appropriate channels for merchants and vice versa to develop successful and symbiotic relationships, growing the respective businesses and power of their brands.”

DBA’s first strategic partner is Atlanta-based Vesdia Corporation. Vesdia recently acquired National Scrip Center’s CardScrip program, a credit card based affinity program similar to airlines’ mileage rewards. “We see this relationship as a significant opportunity to help Vesdia further assert their leadership position in the loyalty marketing arena,” says David Bergum. ”Those merchants who are part of the CardScrip already know how these types of programs can build brand loyalty and drive incremental sales. Now, working with Vesdia, we intend to help them take CardScrip to the next level.”

Traditionally through Vesdia’s program, shopping rebates are funneled into cardholders’ college or retirement savings programs through their “BabyMint” and “NestEggz” branded products, as well as through various private label programs. “With each purchase, merchants are associated with a very personal and positive transaction,” says Donita Dennis, EVP, Marketing and Business Development for DBA.

Alan Goldstein, Senior Vice President of Vesdia, states, “We’re very excited about this strategic partnership with DBA. They know the concerns and objectives of the market, possess key relationships on a national level, and can knowledgeably communicate the many benefits of doing business with Vesdia.”

About David Bergum and Associates
Bergum and Dennis, principles of DBA, respectively offer over 15 years experience in the national arena. More recently at NSC, they developed creative sales solutions for over 200 major brands. They solidified relationships by providing customized sales and marketing strategies, forecasting, multi-channel expertise, and innovative opportunities to maximize sales through deactivated cards.

About Vesdia Corporation
Headquartered in Atlanta, Vesdia is the nation’s leading microinvesting technology company. Through their nationwide network of retailers and name brands, Vesdia’s patent-protected technology enables individual investors to save towards major life events without incurring out-of-pocket expenses. In addition to serving as the “savings engine” behind their own award-winning savings programs, BabyMint and NestEggz, Vesdia's proprietary technology is also licensed by financial institutions, retailers, and credit card issuers to facilitate customer loyalty.

Contact Information:
David Bergum          Donita Dennis    
President               EVP, Marketing Business
                         Development
(707) 479-6300          (707) 953-2244   
teamdba@hotmail.com    teamdba@hotmail.com