PostcardMania’s Marketing Maven, Joy Gendusa, Exposed in $1,000,000aire Blueprints Business Magazine
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Added: 06/29/2006
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PostcardMania’s Marketing Maven, Joy Gendusa, Exposed in $1,000,000aire Blueprints Business Magazin
Remarked as one of the most successful new magazine releases in the past 30 years - $1,000,000aire Blueprints - published their July/August 2006 issue available for sale in Barnes & Noble today. With detailed examples and step-by-step instructions from self-made millionaires, Joy Gendusa – Founder and CEO of PostcardMania, details her trek from a start up with no cash flow to a multi-million dollar enterprise in just a few years.
Joy Gendusa, a bootstrap marketing entrepreneur who was about to lose her largest client, decided to switch gears and focus on one specific niche within the printing industry. That move transformed her business into a multi-million dollar enterprise. The magazine article goes onto tell just how Joy did it, how she came up with her prices and the trade secrets to her success.
$1,000,000aire Blueprints is published by Spinks Publishing in Arlington, Texas, and printed by Motheral Printing Company in Fort Worth, Texas. Its success caught the attention of Time Warner, the world’s largest publishing group, who decided to take on $1,000,000aire Blueprints as one of its clients following the magazine’s successful five-state test release.
With so many postcard companies out there today, Gendusa said she was not afraid to give it all away (her secrets). "I have been doing that for years and was not about to stop now," Joy said. "My business was modeled after my idea to bridge the gap for customers between ad agencies and commercial printers by giving them the knowledge to really be in the driver’s seat with regard their marketing." Since the company’s inception, PostcardMania has been giving away valuable marketing advice away for free.
Where 38% is the norm, $1,000,000aire Blueprints has experienced newsstand sales close to 62% since its January 2005 test release according to Tom Spinks. The NewsGroup reports that less than 70 magazines in the nation – out of more than 3,200 out there – have newsstand sales of more than 50%. Book stores sales also soared to an unprecedented 83%, which is unheard of in the magazine publishing industry.
"If someone wants to take advantage of inside data on how people became successful, $1,000,000aire Blueprints would be the magazine to read," stated Gendusa. "Those that are afraid to expose themselves wouldn’t be in there. I did it because I want to help people and show them that it can be done."
About $1,000,000 Blueprints:
$1,000,000aire Blueprints is designed to answer the need for information faced by today’s entrepreneur. Packed full of inspiring stories, helpful "how-to" information and detailed question-and-answer interviews with self-made millionaires, $1,000,000aire Blueprints has been called "one of the most successful new magazine releases in the past 30 years" by NewsGroup, a national wholesale distributor. In fact, $1,000,000aire Blueprints’ remarkable debut and overwhelming positive consumer response resulted in Time Warner, the world’s largest publishing group, taking it on as one of its clients. Visit www.millionaireblueprints.com
About PostcardMania:
Hailed as one of the 500 fastest growing privately-held companies in the USA by Inc. Magazine, PostcardMania was founded by Joy Gendusa in 1998, her only assets a computer and a phone. In 2005 the company did over $12 million in sales and employed over 100 people. PostcardMania was the first full service postcard direct mail marketing company to marketing to general businesses all over the country and help them expand through the use of direct mail marketing techniques. Often imitated but never duplicated, their services include graphic design, printing, mailing list acquisition and mailing services with free marketing advice. Visit their web site at www.postcardmania.com
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