Ofrenda, Inc. announces the hiring of Producer Marcia Juzga. Ofrenda, Inc. as a multi purpose creative group encompassing production services for commercials, promotional videos and independent feature films with a focus on the Hispanic Market.

Ofrenda, Inc. announces the hiring of Producer Marcia Juzga. Ofrenda, Inc. as a multi purpose creative group encompassing production services for commercials, promotional videos and independent feature films with a focus on the Hispanic Market. Juzga brings her expert understanding of the Hispanic market and her vision for talented directors that capture attention. “Hispanics are a powerful growing force in the U.S. and I believe our commercials help create a greater appreciation and understanding of our culture. Latinos are immersed in American culture and I am glad to see this happening without loosing our cultural identity. I believe the old the stereotypes of Latinos are breaking down and new concepts are emerging. I take great pride in being part of this new force creating culturally relevant media that touches the hearts minds of our people”.

Juzga’s enthusiasm and creative spirit is a natural counter part to Ofrenda’s team of directors. She immediately bonded and thrives on the creative collaboration with directors Felipe Fenton, Jim Edwards, Oscar Lobo, Pico Garcez, Jaime Toledo and Luis Aira. Ofrenda’s success stems from a combination of expertise and experience with film, video, and commercial media. This confluence of talent enables Ofrenda to emerge as a front-runner in producing cross over content for the Hispanic Market. Production offices are located in Hollywood, Mexico City, Bahia and San Paulo, Brazil. Renowned director Luis Aira and his partner Donna Casey-Aira formed Ofrenda in 2002 to venture into the feature arena. Prior to forming Ofrenda, Aira was a founding partner of Moving Image, named “Best Hispanic Production Company” in 2000 by Latin Spots Magazine.

Juzga’s experience includes producing spots in Argentina, Brazil, Spain, Mexico, Colombia, Venezuela and the United States . She was raised in Bogotá, Colombia where she majored in filmmaking before moving to New York in 2001. Her business relationships are based on mutual respect and professionalism. She focuses on client services and business development to ensure our ultimate goal of building long-term business relationships with our clients.

Ofrenda Directors:

Luis Aira directed hundreds of commercials for diverse clients such as Coca Cola, AT&T, Wells Fargo, J.C.Penney, Carl’s Junior, Burger King, Honda, Chevrolet, Lincoln Mercury, MCI, and Sprite to name a few. He received numerous awards for his work, including several Clios. Aira believes in making a contribution to the Hispanic community. He is an advocate for Hispanic voter awareness, and created numerous spots for Rock the Vote and South West Voter Registration Education Project.

Ofrenda, Inc. produced Girl in 3D, an independent feature written and directed by Aira, to be released on Thursday March 11 at the Laemmle Fairfax Theatre at 7907 Beverly Blvd., Hollywood at 8:00PM. It’s a shocking portrait of Hollywood with a controversial mix of sex, drugs, and rock ‘n roll.

Jim Edwards directed his first spot for Mercedes in 1991 and launched his career as a cutting-edge director always willing to push the boundaries. “You have to reinvent yourself continually to adapt to our ever changing environment. Filmmaking is how I like to express myself and how I feel about the world. All good directors are innovators. You can feel who we are in our work. The great thing about commercials is the opportunity to be creative and risky within the framework of collaboration and teamwork.” Edwards work includes such clients as Mercedes Benz, Lincoln Continental, Dodge, Toyota, Frost Bank, and Master Card.

Director Felipe Fenton is an award winning filmmaker with roots in both Mexican and American cultures. His music video for Satelite is currently on rotation on MTVla, Telefutura and LATV, a Los Angeles music program featuring the best of Latin Music Videos. The video combines 3D animation and live action footage. It was showcased in 2002 at the SXSW Film Festival and the Worldfest-Houston International Film Festival where it was honored with a Silver Award.

Pico Garcez directs in a variety of genres, fusing storytelling and humor with his powerful design sense. Because of his knowledge of broadcast design, special effects and post-production, his work is consistently accessed via a very personal and authentic look. His ability to capture the subtle nuances of character in both actors and locations, defines his fresh visual style. His diverse experience includes directing commercials, music videos, short films, documentaries, and CD ROM production. His experience as a producer gives him a solid understanding of the production process and further enhances his skill as a director. The Association of Brazilian Advertising has recognized his directorial work as well as the MTV Awards in Brazil. His clients include music videos for Universal Studios and Sony Music, commercials for Itau Bank, Johnson & Johnson, and Mc Cainn Foods.

Oscar Lobo’s vivacity for creating cinematic images with impact, naturally led him to evolve into a director/camera man with captivating style. He brings unique artistic vision to every project mastering the challenge of fusing art and advertising. “I think you can always find ways to present an effective message, capable of reaching deep emotions”. He directed spots for Venezuela’s Cerveceria Regional, Avon, and a PSA for Globovision Network creating social consciousness during the present political crisis in Venezuela. Lobo received awards from the London International Advertising Awards as well as the New York Film Festival Awards. In collaboration with Luis Aira, Lobo directed an HIV/AIDS Awareness campaign currently airing on Univision.

During Jaime Toledo’s extensive career as a one of Mexico’s premiere directors he produced and directed hundreds of commercials. His clients include Proctor & Gamble, Kelloggs, Pepsi Cola, Nestle, Kraft, Quaker State, Ford, General Foods, Johnson & Johnson, and Nissan. Toledo’s creative talents are recognized with prestigious awards such as the Mexican Creative Circle, the Gold Eagle Award, the New York Film Festival, and Worldfest-Houston, to name a few. Toledo brings immeasurable directorial talent and a wealth of production resources to Ofrenda.

Ofrenda nurtures and fosters creativity. The directors are talented artists with interests ranging from painting, editing, cinematography, screenwriting, to short films and features. In the commercial arena, all the directors extensively research their projects, deliver what they promise and stay focused on the creative. “I feel extremely fortunate to have a core group of dedicated, talented and genuine directors,” says Juzga.

CONTACT:                   
Ofrenda, Inc.
www.idirector.net/ofrenda ;      
www.ofrenda.com ;              
www.luisaira.com
www.girlin3d.com
T.323-851-6145
F.323-851-9078