Working for long-time collaborator InfoPlace, Crendo created a custom website design and enhanced an existing datasheet design so the print materials matched the look-and-feel of the website. Crendo also designed matching tradeshow posters and a window banner for a limousine.

Often it’s the print design that inspires the look-and-feel of the website, but not in the case of Parama Networks, a fabless semiconductor company headquartered in California’s Silicon Valley. Parama wanted an exciting new look to their marketing, and they wanted the website to drive the overall design. Working as the outsourced design team for their long-time collaborator InfoPlace (www.infoplace.com), Crendo of Salem Oregon was excited to take on the project.

“It’s exciting knowing that the whole look-and-feel for the company will be based around what we create for the web,” stated Tamra Heathershaw-Hart, founding partner of Crendo. “It means you have to think ahead about how certain design elements will look when they’re printed, since if you don’t you’ll have a lot of extra work fixing color shifts and resolution issues.”

The website home page (www.paramanet.com) features a custom collage that includes both royalty-free and rights-managed images, and the subpage design is highlighted by additional collages and a stylized row of chips at the top. Design features to note include a sales-oriented animation on the home page, and an extra-wide page layout (1024 pixels wide instead of the older 800 pixels).

To coordinate the print materials with the web look-and-feel the row of chips from the website was repeated on the top of the datasheet along with a small slice of the images used behind the button bar and a slice of the home page collage. Colors of existing diagrams were then altered to make them more harmonious with the website’s color palette.

The 2’ by 3’ tradeshow posters feature another collage that’s stylistically similar to the home page but in a blue color rather than the bright orange of the home page. The poster contents include a extra-large stylized chip images and complicated diagrams that explain Parama’s products.

The 9’ long banner Crendo designed will attach to the tinted window of a limousine during a trade show. Crendo took an extra step during the design process and had a small test banner created using the same printing process so they could put it up on a tinted vehicle window to make sure their design would be readable at a distance.

Crendo and InfoPlace have been collaborating on web projects since 1995.

About Crendo (www.crendo.com)
Crendo creates print collateral and web sites that help clients effectively market and sell their products and services. Headquartered in Oregon since mid-2000, Crendo was founded in the heart of the Silicon Valley in 1995, and spent the dot-com boom working for numerous startups. Crendo’s portfolio is available at http://www.crendo.com/ .

Crendo Contacts:
Tamra Heathershaw-Hart
503-399-4774
tamra@crendo.com