AdMonsters to Host Second European Agency Day in Partnership with IAB Europe
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Added: 09/04/2006
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AdMonsters to Host Second European Agency Day in Partnership with IAB Europe
AdMonsters, a privately held professional association for ad operations professionals worldwide, today announced Agency Day Europe II to be held in partnership with IAB Europe on November 16, 2006 at Cafe Royal in Piccadilly, London. AdMonsters’ Agency Day will bring together 40 to 50 of the most experienced leaders in online ad operations for a unique round table discussion about the key topics facing the interactive media industry today. AdMonsters’ Agency Day joins ad operations teams from leading digital agencies with the most senior members from ad operations teams at online publishers. Together they discuss industry best practices, develop strategies for increasing the profitability of online media, and accelerate the overall share of online ad spend. Attendance is open exclusively to individuals employed by online media publishing companies, portals, ad networks, and agencies whose roles focus primarily on online advertising operations and technology.
Bowen Dwelle, president and chief executive officer of AdMonsters commented, “There is much to be gained by building stronger ties and closer working relationships amongst operations staff across the industry, not only within online publishers. Publishers, agencies, ad networks, advertisers, and all those whose role focuses in improving the efficiency of online ad operations bring critical knowledge and experience to the table. Agency Day will foster these relationships, and build on the strength of the unique AdMonsters community.” Dwelle adds, “With the successful launch of Agency Day in North America and Europe earlier this year, we have expanded our unique peer-to-peer best practices forum to include ad operations and technology professionals from advertising agencies as well as publishers.”
Elizabeth Townsend, Head of Online Advertising Production at Financial Times states, “In an industry which is so changeable it’s invaluable to be able to get together with other ad operations experts. With conferences every 6 months, agency days, dinners and the email group we all keep in touch and have open forums for debate on a regular basis, all of which helps us to influence the industry." Townsend adds, “AdMonsters gives me a huge amount of support from my colleagues around the industry. We share ideas, teach and learn about every imaginable ad operations issue and topic; from inventory management and trafficking detail, to the new ad technologies and challenges from counting discrepancies, to video pre roll advertising. I find these forums an essential tool to my success to leading the online advertising production group at my organization.”
The agenda for Agency Day Europe II is comprised of a variety of panel sessions comprised of industry leaders, technology specific workshops, and attendee-led sessions. Subjects include: ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media, and case studies.
AdMonster’s inaugural European Agency Day event, held in February of 2006, attracted senior executives from a broad range of agencies, publishers, and other organizations including ABC Electronic, Agency.com, Association of Online Publishers (UK), CNET Networks, Conde Nast, Diffiniti Ltd., DoubleClick EMEA, Financial Times, Future Publishing, GCap Media, iLevel Ltd., IP Soft, Isobar, Jetix, Lycos Europe, MSN EMEA, MSN US, MySpace, Revenue Science, Scout24 Media, Telegraph Group Ltd., Wanadoo, Yahoo! GB and Zed Media.
Agency Day Europe II is sponsored by DoubleClick and Mediaplex and expected to attract a similar group of ad operations leaders as well as a full complement of publisher representatives. |
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