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B2B Search Engine Marketing Consultant Helps Three New Clients Drive Sales With Niche Services
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Added: 11/22/2006
Type: Summary
Viewed: 354 time(s)
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B2B Search Engine Marketing Consultant Helps Three New Clients Drive Sales With Niche Services
Todd Miechiels, an Atlanta, GA-based B2B search engine marketing consultant, has launched a suite of customized search engine marketing services targeted at the underserved small and mid-size market. The initiative combines Miechiels' proven knowledge of B2B search engine marketing strategies with new services specifically designed to level the SEM playing field for emerging B2B firms. Service packages differ in specific offerings and pricing structure, but the end result is that growing companies have the same opportunities to leverage search engine marketing as their larger counterparts have.
The majority of small and mid-size B2B firms consistently report that they are underserved when it comes to search engine marketing services - which are often necessary to help them gain visibility and generate leads. Executives of emerging businesses frequently cite their size as a disadvantage as SEM has evolved with an eye to big, national customers that have time and resources to run search engine marketing campaigns.
"There's a huge gap not being filled," says Miechiels. "Too many businesses have to choose between using a full-blown agency, which is often out of reach, or placing their futures in the hands of an inexperienced or under qualified kid fresh out of school. These businesses have a real need for expertise and advice as search engine marketing has become more competitive and complicated," explains Miechiels. "That's why I spend so much time with my clients early in the process, at the strategic level, more so than an agency typically would."
Todd Miechiels, Inc. offers coaching, planning, execution, expert resources, and ongoing support as part of the initiative to help emerging B2B firms market and sell more efficiently. Miechiels offers the services on a one-off basis or as part of a customized solutions package built around the goals, philosophies, and timelines of the individual company. Add-ons, such as PPC campaigns, Internet marketing audits, content development, online PR support, and visitor conversion consulting are also available if needed.
The customized B2B search engine marketing services have already caught on with several executives across a variety of competitive industries. SalesNexus, a Houston-based firm that offers CRM solutions for online sales was among those looking for proven B2B search engine marketing services, without resorting to a large agency. "We were looking for someone who had a proven track record so we didn't have to reinvent the wheel. Todd was able to make an immediate impact, dramatically lowering our cost per lead, and as a result we've been able to fund additional growth programs," says Craig Klein, president of SalesNexus.
Matt Middlebrook, President of Talon Performance Towing Suspensions, has also found success through Todd Miechiels. "We wanted to get results quickly but didn't want to just throw money at it. Todd has worked with us to create a sustainable pipeline that we can count on to help fuel our growth. Bringing him in early was key to our success."
Tim Maxman, President of Hi-Flitones.com, an Atlanta-based ringtone company, wanted individualized attention and SEM support to get his start up off the ground. "Adding Todd to our team has really paid off for us. Since he's come on board, traffic and revenues have nearly doubled month over month. I can always count on him to be there to support us and help us make the most intelligent and effective use of our dollars and resources," reports Maxman.
Miechiels' passion and intensity for helping the small business owner succeed is part of his own key to success. "I enjoy working closely with the executives and entrepreneurs on a strategic level. It's very rewarding to watch them succeed."
Moving into 2007, Todd Miechiels, Inc. plans to continue focusing its efforts on providing a handful of B2B firms with the necessary skills and resources to thrive.
About Todd Miechiels
Todd Miechiels is an Atlanta-based B2B Internet marketing consultant who has been helping companies better understand how to use the web as a business development tool for the past 10 years. After co-founding Medium Blue, a nationally recognized B2B search engine marketing firm in 2000, he now runs a solo Internet marketing consultancy. Todd Miechiels offers a suite of customized search engine marketing services, targeted to the small and mid-range market. Services include search engine optimization, PPC campaigns, Internet marketing audits, content development, online PR support, visitor conversion consulting, and more. |
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