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AdCracker.com Announces Top 10 Ads Worldwide
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Added: 02/07/2007
Type: Summary
Viewed: 87 time(s)
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AdCracker.com Announces Top 10 Ads Worldwide
Apple's "PC vs Mac" TV commercials are #1 on AdCracker.com's annual list of the world's most creative ads. Winners also include a world record radio spot, and coupons that ask you to pay more.
"Humor, surprising plot twists, and simplicity are among the most popular advertising techniques this year," said Steve McNamara, AdCracker's Creative Director. "There is also increasing parity in advertising creativity around the world, with ideas that work in any language."
The AdCracker Awards focus on ads that display branding, positioning and direct response techniques. This year, six TV commercials, three print ads and one radio spot comprise the top 10. You can see all ads at AdCracker.com. Here are the first five:
# 1 "PC vs Mac" for Apple, USA. The ads in this campaign use multiple advertising techniques, such as personification and conflict, to characterize the brand and depict product benefits. All in a simple format -- two guys interacting on a white background. The Apple ads accomplish so much, so easily, that they come in at #1.
# 2 "Huggies Rock" is the title of a charming TVC from Israel featuring toddlers playing adult roles at work and home. But this commercial goes beyond cute kids and evocative music. There's a philosophical message for adults about life here. And that extra layer earns it a spot in our top 10.
# 3 A print campaign titled "Slim" for Levi Strauss & Co., India. These ads use a thin-line illustration style to communicate a Unique Selling Proposition, which also helps the ads leap off the page. Simple sells.
# 4 "Worlds shortest radio advertisement" for the Guinness Book of Records, Norway. A one-of-a-kind, world-record, radio spot. Once you hear it, you won't forget it. Which is more than can be said of the other 2,862 radio spots you probably heard last year.
# 5 "Suicide" for Electrolux, China.
Here comes the People's Republic with this TVC showing a woman saving a suicide leaper with her Electrolux vacuum cleaner. This ad made it into the top 10 with the help of a gutsy tag line, "It really sucks."
You can see all 10 winners at AdCracker.com.
About the AdCracker Awards.
AdCracker Award nominations were open to all commercial communications with persuasive intent, published during 2006. Registered AdCracker CD and online users, about 1000 ad and marketing pros worldwide, voted on a selection of nominations. The final award winners are judged on excellence in 1) branding, 2) positioning, or 3) direct response techniques.
About AdCracker.com:
AdCracker is an interactive tool to trigger advertising and marketing concepts. AdCracker.com was launched in 1999, with Internet sales of AdCracker CD beginning in 2001. AdCracker CD and Online Access are used in over 90 countries by ad agencies, Fortune 500 marcom departments, schools and small businesses.
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