Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, announced today that it will sponsor a free webinar offering marketing and public relations professionals tips on incorporating social media into their PR strategy. Entitled "Maneuvering the New Media Landscape," the webinar will be held on Tuesday, April 24, 2007 at 3:00pm ET. To register for the webinar and download Vocus' accompanying whitepaper, "Optimizing Your Public Relations with Social Media," please visit www.vocus.com/socialmediawhitepaper.
The emergence of social media has significantly altered today's media landscape and presents public relations professionals with new opportunities to promote their organization as well as a wide array of risks. "Maneuvering the New Media Landscape," will feature Tim Cox of Zing Public Relations sharing his experience adding social media into the PR strategy. Cox will provide tips for working within the new media landscape using Vocus and PRWeb, including:
- Targeting and engaging with social media in an informed and appropriate manner
- Search Engine Optimizing (SEO) your news to maximize its online visibility
- Tailoring your pitch for the new media
- Monitoring the success and impact of your new, integrated PR
This webinar is part of the monthly Vocus PR Best Practices Webinar Series designed to provide an educational and informational resource for organizations to gain insight into the best practices for public relations and practical techniques that can be applied to their everyday communications campaigns. Each session follows real-life customer case studies focused on the challenges and issues PR professionals face every day.
A replay of the webinar will be available free of charge following the event on the Vocus web site at http://onlinepressroom.net/vocus/, under Events.
About Vocus, Inc.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by over 1,700 organizations worldwide and is available in five languages. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia.
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