CEO of MZI Global Marketing Mira Zivkovich, Heritage Marketing Leader, Among 100 Recipients
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Added: 05/19/2007
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CEO of MZI Global Marketing Mira Zivkovich, Heritage Marketing Leader, Among 100 Recipients
Mira Zivkovich, a leader in heritage
and multicultural marketing, has used her abilities and resources as
President and CEO of MZI Global Marketing (www.mziglobal.com) to
promote social responsibility and awareness for various organizations
and multicultural communities. She was awarded the Ellis Island Medal
of Honor by the National Ethnic Coalition of Organizations (NECO)
(www.neco.org) on Saturday, May 12, 2007.
Each year, NECO serves as umbrella
representing over 300 ethnic groups in the U.S. and awards annually the
Ellis Island Medal of Honor to 100 outstanding individuals who portray
a lifestyle dedicated to the community, exhibit interests for the
preservation of cultural groups and who share and contribute through
personal and professional achievements toward the overall benefit of
society.
Both the United States Senate and
House of Representatives have officially passed resolutions recognizing
the Ellis Island Medals of Honor, which ranks among this country's most
prestigious awards. Each year, Ellis Island Medal of Honor recipients
are listed in the Congressional Record, honoring those who have made
enduring contributions to our nation and to the world.
The Ellis Island Medal of Honor 2-day
event begins with a reception the evening before the official
presentation ceremony at the prestigious Metropolitan Club in NYC where
the medalists mingle with each other. The following afternoon,
recipients and guests are taken by ferry boat to Ellis Island for the
ceremonial event lasting 7 hours. The colossal production worthy of
Hollywood, starts with a ceremony in a 16,000 square foot tent, over
250 entertainers, marching bands, performers in full regalia, to honor
the medalists. There are lights, camera and plenty of action but
nothing matches the patriotic and emotional event which medalist Mira
Zivkovich describes as the most memorable moment in her life:
"excitement of life time, which is beyond description." Following the
tent ceremony, the medalists and over a thousand guests proceed to the
Great Hall ballroom where candlelight, elegantly appointed tables,
music and dance greet the medalists and their families for the
evening's dinner celebration. To top everything, this spectacular
ceremony and premier event of the year in New York City, ends with
Grucci spectacular fireworks display in backdrop of New York Harbor.
excitement of life time, which is beyond description.
Ms. Zivkovich is also the founder of
the Slavic Heritage Coalition which promotes the contributions of
Slavic-Americans to American society,
(www.slavicheritagecoalition.com). Her knowledge of heritage has helped
her to make connections in the business of global marketing and develop
marketing based on culture. Studies shows that 40 % of Americans can
trace their roots to ancestors who entered United States through Ellis
Island and are aware of their heritage roots. This has lead her to
develop a proprietary methodology - Ethnosynergism™
(www.ethnosynergism.com), which provides insights into the attitudes
and behaviors of numerous market segments and connects companies and
brands with diverse consumer groups. Ms. Zivkovich stated: "For me, the
loss of one's heritage means a loss of identity and who we are as
Americans, collectively. I strongly believe that the individual we have
become today is a direct result of our history and places from which
our elders came. Our past is something to build upon, something to fall
back on, something that gives us courage to go forward, and something
that makes us solid and stable as rock."
Additional recipients of the 2007
Ellis Island Medals of Honor include: Her Excellency Sheikha Haya
Rashed Al Khalifa, President of the 61st Session of the United Nations
General Assembly; Senator Chuck Hagel; Rev. John I. Jenkins, C.S.C.,
President of the University of Notre Dame; U.S. Congressman Tom Lantos,
Chairman of the House Committee on Foreign Affairs and Founder and
Co-Chairman of the Congressional Human Rights Caucus; Leslie Crocker
Snyder, former New York State Supreme Court Judge; and Guillermo
Linares, Commissioner of the Mayor's Office of Immigrant Affairs.
Zivkovich grew up in Belgrade,
Serbia, the former Yugoslavia, and immigrated to the United States as a
teenager in the late 1960s. She was eager to launch a successful career
and fulfill the American dream. Her marketing internship performance at
a major corporation landed her the company's sponsorship for a green
card under the category "exceptional ability", which is typically
reserved for top scientists. With her status in the United States
established, Zivkovich expanded her success and created her own
consulting and marketing firm specializing in reaching US ethnic and
global consumers, which she currently directs as President and CEO.
Zivkovich has successfully
transferred her leadership experience at her firm to assist critical
social issues. "Our pro bono work allows us to help others and
reaffirms our core company values. We believe good business should be
meaningful, which is why MZI is committed to improving communities
throughout the world," says Mira Zivkovich. She incorporates this
philosophy in everything she does by speaking for the voices that
cannot be heard and for donating the time and energy to various
compelling causes over the years.
Because of her many achievements and
her ability to touch communities through her personal and professional
achievements, Zivkovich was honored at this year's ceremony on
Saturday, May 12, 2007 in New York City. Zivkovich will join the
honored ranks of past recipients include six U.S. Presidents -Bill
Clinton, George Bush, Ronald Reagan, Jimmy Carter, and Gerald Ford as
well as Nobel laureates, entertainers, athletes, entrepreneurs,
religious leaders and business executives, such as Bob Hope, Frank
Sinatra, Muhammad Ali, Rosa Parks, Elie Wiesel, General Norman
Schwarzkopf, Mickey Mantle, Gloria Estefan, Michael Douglas and
Siegfried & Roy. |
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