Via a customized ecommerce solution and robust blog launch, Spangler, a cataloger and science educator, has seen online revenue increase dramatically. Month to month, user sessions and time spent on the site have consistently seen increases of nearly 13 percent.

We wanted to convey how entertaining Steve was through fun product demonstrations and then later, through suggesting Steve start a blog.

"The solution we proposed was customized especially for Steve, as is the case with all of our clients," states Stephan Spencer, president of Netconcepts. "We wanted to convey how entertaining Steve was through fun product demonstrations and then later, through suggesting Steve start a blog."

Prior efforts to redesign his website, while making it aesthetically pleasing, were not producing the desired return on investment (ROI).

"Netconcepts has completely changed how we view ecommerce," says Spangler. "The innovative ideas proposed by Netconcepts, especially the blog launch, have taught us to provide the content necessary to transform our shoppers into buyers."

Search engine marketing firm Netconcepts' was discovered when Spangler was researching an ecommerce solution that could be customized for the unique content found on his site.

The Netconcepts team began with a complete audit of the site and provided specific recommendations to ensure it could be found by users searching for "science experiments" and "cool science toys" through Google or Yahoo!.

"Before looking into Netconcepts' search engine marketing services, our ecommerce site was terrible. No, it was worse than that. The website was abysmal," says Spangler. "Netconcepts helped me to realize that I had to stop thinking like a cataloger and instead draw upon my TV skills from the Four O'Clock News by first providing the web content necessary to grab someone's attention."

Steve Spangler will be endorsing the search engine marketing plan developed by Netconcepts as he and Stephan Spencer share the panel "Making Blogging & RSS Pay Off" at ACCM in Boston this week.

Panel Information
Name:     Making Blogging & RSS Pay Off
Date:        Monday, May 21
Time:       10:45 a.m.-12 p.m.
Location: Boston Convention & Exhibition Center

About Netconcepts, LLC
Netconcepts® is committed to arming top Internet retailers with online strategies and technology platforms designed to increase online sales. With proprietary technology and services including GravityStream™ and GravityMarket™, online retailers will "get found" in the search engines. Online retailers succeeding with the aid of Netconcepts, include Discovery Communications, Northern Tool, Home Shopping Network, Kohl's Department Stores, REI, Van Dyke Supply, and Cabela's among other brands. Netconcepts is based in Madison Wisconsin with a production facility in Auckland, New Zealand.

Netconcepts
www.Netconcepts.com

Agency Contact
Bill Arnovich
Misukanis & Odden
952.400.0342