The Industry Radar, the most complete news source for human resources, employee benefits, insurance, retirement and healthcare professionals has just celebrated its first anniversary with the following milestones:
- Over 30 million article views have now been served from 40,000+ articles
- The Industry Radar monitors over 10,000 news, website and blog sources
- Daily newsletters now have serve over 140,000 subscribers
- 3000+ website visitors daily spending nearly 2 ½ minutes per visit
- The Online archive now has 44,000+ articles adding 300+ new ones daily
- Over 8000+ archived articles are viewed at least once per week
According to Rok Hrastnik, RSS Marketing expert - "The Industry Radar is the best demonstration of the power of aggregating, filtering & republishing content via RSS. An incredible achievement that everyone who wants to become an industry leader should copy."
In fact, in April HR Executive magazine recognized The Industry Radar as one its Top 20 on the Web for 2007 citing it as "one of the richest experiences.. (that is) easy on the eyes and cleanly laid out."
As an Enterprise 2.0 "mashup" http://www.theindustryradar.com[The Industry Radar blends tools from the U.S., Italy, Australia and Great Britain to create its deep and rich content. "Before a viewer reads a single article in the newsletter or on the web it has already travelled over 20,000 miles since we gather and edit the radars via our partner MySyndicaat in Italy and organize the newsletter using tools in Australia." Said John J. Nail, Founder and Newsmaster.
In fact, The Industry Radar has become a truly global resource as professionals from over all 50 states, 6 continents and over 100 countries have visited the website since its launch in late May of 2006.
Whats New at IR 2.0? -
"Providing rapid access to relevant information for busy professionals is why I created The Industry Radar last year. Our commitment then was to provide all the relevant news in less than 5 minutes a day. With the expansion to 7 major newsradars incorporating retirement, P&C and more healthcare topics, and over 300 unique newsfeeds we completely redesigned our user experience to reflect our respect for our visitors time and attention."
A summary of new features is as follows:
Content
- Newsradars have been added for Health & Consumerism, Retirement, Business Insurance and Technology while Employee Benefits, HR and the Regional/Local radars were all expanded.
- 300+ unique newsfeeds are now available up from 11 last year including tracking all major insurers, vendors and brokers
- Over 40% of the site's feeds can be accessed in 1 click or less and over 90% in 2 clicks or less.
- Specialty feeds focusing on major trends to watch by Radar, blog listings by Radar, Healthcare politics, industry consolidation and disputes between healthplans and various constituencies provide a unique view of the news
Interface
- The new cockpit type design focuses on organizing the main features of the site at the top simply and directly in front of the user. The left column provides support information.
- The new "Tab" viewer allows a simple click to change the content being viewed without the delays of loading a new web page
- Summaries of all news items can be viewed by "hovering " over a headline.
Archive Access
- A full search of over 45,000 articles is available from every page via keyword search or by date from a popup calendar
- Related story searches in Google, Yahoo, Technorati and other sources are built into the archive viewer
Web 2.0
- Social bookmarking with Digg and Del-icio-us
- Newsfeed subscription is one click away for MyYahoo, MyMSN, AOL, Google and any major newsreader wherever a feed is used on the site
- Mobile device feeds are available for most feeds
Several other features are in beta now and will be formally released in early July including The Industry Radar Event Calendar and desktop filtering application, Spyglass.
"With these new newsradars, deeper, richer content and enhanced website features we now unquestionably offer the only Enterprise 2.0 site for professionals engaged in all aspects of the "business of people", concluded Naill
Sponsorship/Advertising Opportunities
Reaching over 140,000 viewers daily online and via newsletter The Industry Radar has unique Sponsorship and advertising programs that can be nationally, regionally or locally targeted.
By combining daily access to customers and the ability to close the marketing loop via analytics on how information is consumed on the web, in the newsletter and as it is syndicated across the Internet and blogosphere, sponsors will have a one of a kind value proposition combining repetitive branding, customer intimacy and trackable ROI. Contact information is below.
John Nail
404-418-5550
About the John Nail and The Industry Radar
John J. Nail CLU, the Founder and Newsmaster of The Industry Radar is a 30+ year HR and employee benefits industry veteran and is based in Atlanta. Mr. Nail is a pioneer in the "on demand" and software-as-a-service (SaaS) space having founded Employease (acquired by ADP in 2006) in 1995.
Integral to its digital media business, The Industry Radar maintains the most extensive and up to date corporate and contact database of human resources, employee benefits, insurance and healthcare professionals that it is available to clients for targeted email campaigns, territory management and research purposes.
In addition to digital marketing services Mr. Nail also provides consulting services in 3 related areas -CRM/Salesforce.com, Enterprise 2.0 technology solutions and HR/Benefits technology and services.
Media/Speaking Inquiries
As an industry leader, innovator and entrepreneur Mr. Nail is an accomplished speaker and has spoken at numerous events over the years.
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