The Cell Phone Data Eraser was developed by ReCellular Inc., the world's foremost collector, reseller and recycler of used cell phones and accessories. By providing information-security information to 500,000 visitors, ReCellular has also become consumers' trusted source for directions on how to erase cell phone data before phones are resold or recycled.

ReCellular encourages all consumers to use the Cell Phone Data Eraser to clear their personal information prior to reselling or recycling a cell phone

"ReCellular encourages all consumers to use the Cell Phone Data Eraser to clear their personal information prior to reselling or recycling a cell phone," says Chuck Newman, ReCellular founder and CEO. "With today's integrated technologies, more and more phones contain not only personal contacts but photos and e-mail that contain private details of our lives."

The issue of wireless information security has grown exponentially with the expanding popularity of multi-function smart phones that contain e-mail messages, contact information, calendar entries, and photographs. According to the Ponemon Institute, each breach of security costs an average of $182 per record. With the average smart phone capable of storing thousands documents, information security is a concern for businesses and individuals.

Importantly, every phone ReCellular collects is also subjected to an advanced multiple-point check on each phone to permanently erase cell phone data - both personal and corporate - before phones are processed for recycling or resale.

"ReCellular is the world leader in cell phone recycling, having collected more than 15 million phones, and has never had an incident involving the release of personal information after a phone has been cleared," says Newman. "If users follow the instructions provided by the Cell Phone Data Eraser they can feel confident that their information is protected."

In 2007, ReCellular expects to collect an estimated 4 million used cell phones, collecting more than 15,000 phones every work day. Cell phone donations have grown exponentially over the past five years, fueled by the growth of the wireless industry and ReCellular's efforts to build consumer awareness of wireless recycling.

Approximately half of the used cell phones ReCellular processes are reconditioned and resold to wholesale companies in over 40 countries around the world. ReCellular expects to generate more than $60 million in sales in 2007, accounting for 25 percent of the global market for reconditioned wireless phones and accessories.

Handsets and components that cannot be refurbished are dismantled and recycled. In 2007, ReCellular expects to recycle 1 million pounds of materials, working with recycling partners to reclaim materials from virtually every component that is donated, such as:

• Gold, silver and palladium from circuit boards
• Copper wiring from phone chargers
• Nickel, iron, cadmium and lead from battery packs
• Plastic from phone cases and accessories