Squaremouth, a leading online travel insurance comparison site, announced today that is processing travel insurance transactions using Nintendo's popular Wii™ console.

All of Squaremouth's site functionality works perfectly on the Wii

"We wanted to make our product available in as many places as possible and Nintendo's Wii is shaping up to be the market leading console so it was a natural fit for us," says Squaremouth's CEO Chris Harvey. "Giving our customers as many venues to purchase travel insurance with the most flexibility is one of Squaremouth's goals."

Nintendo's Wii video game system is designed to attract people, regardless of their age or video game experience, to sit down and play together. The Wii's controller is shaped like a TV remote and it has been designed to be easily used by beginners and pros alike. Sensors determine the remote's position is in 3-D space, which means that racing-game steering and a tennis swing, for example, are done through movements of your hand rather than by just your thumbs.

The Wii also contains a downloadable web browser which allows users access to Squaremouth's comparative travel insurance engine. "All of Squaremouth's site functionality works perfectly on the Wii," Harvey explains. "It's quick and easy to compare products then make the purchase without the need to go to a computer."

The Nintendo Wii is a family console that when connected to the main TV becomes a focal point of the living room. It has news, weather, shopping and message applications built in so it is natural to extend that capability to include purchase of other items such as travel insurance, he adds.

To learn more about Squaremouth, please visit squaremouth.com.

About Squaremouth:
Founded in 2001, Squaremouth.com helps travelers easily and instantly compare all the major travel insurance plans. To ensure customer satisfaction, all carriers are handpicked based on an internal rating system and also ratings from insurance industry watchdog AM Best. Only companies that meet Squaremouth's strict requirements make it into the system. Along with its unique research capabilities and zero complaint guarantee, the site provides instant quotes, immediate purchase and instant confirmation.