Fuel is filled with tips from experts on better ways to improve customer engagement and customer communication. Current subscriber Harry Gold, CEO of Overdrive (Boston) says, “Subscribing to Fuel not only helps me with my customer relationships, it gives our whole agency valuable customer engagement advice and actual tactics we can pass on to our clients for them to use in their retention programs.”

Subscribing to Fuel not only helps me with my customer relationships, it gives our whole agency valuable customer engagement advice and actual tactics we can pass on to our clients for them to use in their retention programs.

Fuel’s cover story this month highlights the issues surrounding depicting fathers as bumbling fools in advertising campaigns and suggests alternative approaches that provide a positive spin.

About The Pohly Company
The Pohly Company is a diversified marketing and publishing services company that specializes in engagement marketing and customer communications — creating and advancing programs that drive emotional relationships with a company’s customers and best prospects. Services include communications consulting and market research, custom publishing, media sales and consulting, and design communications. The company works with world-class brands, publishers, and major associations, including Continental Airlines, Coca-Cola FoodService, UAW-DaimlerChrysler, Boston Whaler, Western Union, and the Association of National Advertisers. The Pohly Company is also the publisher of Fuel, a bi-monthly newsletter for marketing and communications professionals that focuses on unconventional ways in which to reach and influence key customer groups.