REAL ESTATE EXPO Draws crowd at THE JAMES L. KNIGHT CENTER Jan. 31, Feb. 1, 2004.

The Real Estate Expo/Miami, which took place this past weekend at the James L. Knight Center in downtown Miami, was considered an overall success by exhibitors and attendees alike. The highly anticipated, two-day event concluded with approximately 1,000 individuals in attendance. More important than quantity, however, exhibitors raved about the quality of the traffic, stating that the attendees at this year’s Expo were serious customers interested in purchasing real estate and genuinely seeking the expertise of exhibitors.

“Attendees were very target marketed, whether they were brokers or potential buyers. We generated a number of leads from the event.”
-Jerry Krystoff, Colonial Development

As the only real estate convention of this type in the nation, the Expo served as a forum for potential real estate buyers and investors to access the industry’s leading developers, real estate agencies, title companies, financial institutions, mortgage brokers, and home furnishing and design firms all under one roof. Some top name exhibitors included The Related Group, WCI Communities, Colonial Development, Majestic Properties, Advantage One, Bank of America, and Washington Mutual.

Considered a one-stop-shop for residential real estate, potential buyers gathered information on the market’s premiere properties and developments as well as the related financial services associated with purchasing residential property. Over the course of two days, exhibitors marketed themselves to hundreds of qualified customers while those looking to purchase or invest in real estate gained access to a wealth of different resource all in one location, simplifying the home-buying process.

When asked about the benefits of exhibiting at this year’s Expo, “We got excellent prospect leads as well as broker connections.”
-Jim Rose, WCI Communities

Exhibitors spoke enthusiastically about the networking benefits that the Expo provided. Cooperation between the many facets of the real estate industry is paramount to success in the business, especially in the heavily flooded South Florida market. The Expo allowed industry leaders to meet with each other, exchange ideas, and form valuable strategic alliances.

“The Real Estate Expo was an excellent way of networking. Lot’s of people in this industry don’t know what we do with regards to our financial services, so we formed important connections.”
-Raymond Kahla, Assistant VP Mortgage Corp, Bank of America

This was the third Real Estate Expo in Miami and the event will continue to be held annually. Due to the overwhelming success of the Miami show, the Expo has expanded and is coming to West Palm Beach April 3rd and 4th, 2004, Orlando June 5th and 6th, 2004 and Tampa (dates to be announced). For more information on REE, visit their website at www.realestateexpo.us. Photos available upon request.