Nedstat has teamed up with Marks and Spencer to implement its new eCommerce reporting solution, the Sitestat e-Commerce Module. It will provide a full overview of Marks and Spencer's key performance indicators, enabling them to react quickly and effectively to emerging trends. Recent industry reports confirm that the UK tops the charts of European eCommerce spending with over a billion transactions a month. The pressure is on for eCommerce and marketing managers to harness this vast commercial by implementing detailed, real-time reports on customer buying behaviour and product trends.

Nedstat, the European leader in website analytics, today announces the launch of the Sitestat eCommerce module. The module has 25 new reports that provide website owners with a direct insight into the performance of their online business. Marks & Spencer is the first company to use the new eCommerce module.

The 25 new reports give real-time information about the most popular products and brands and the most effective online campaigns and promotions. They provide a clear insight into online sales trends and results of marketing spend. This is vital information that enables website owners to increase revenue and return on investment from their online business.

In addition to the 25 eCommerce module reports, Sitestat offers powerful flexibility with its custom made reports. Almost any e-commerce related question can be answered through these making the Sitestat eCommerce offering even more valuable.

Steve Wind-Mozley, Channel Development Manager at Marks & Spencer, commented: “We value detailed information about which products are selling, which marketing campaigns are driving business value and how our customers are using the site. Powerfully, the Sitestat eCommerce module combines this information into fast, usable reports that give us 24/7 access to our key performance indicators, meaning that we can react to emerging trends in a timely and effective manner.”

Michael Kinsbergen, CEO of Nedstat, commented: “Europe’s online spending continues to increase at a rapid pace. Some of our clients like Marks & Spencer have seen healthy growth in their online sales. Others are just starting to sell products and services via their websites, such as football clubs, radio stations and even public sector organizations. One thing they have in common: they all need direct access to information that our new eCommerce module provides in order to improve their online business.”

The Sitestat eCommerce module is quick to install and easy to use, offering fast access to real-time information from any computer connected to the internet. It provides clear, comprehensive and easy to interpret reports for the e-commerce manager as well as the marketing director and webmaster.

About Nedstat
Since its establishment in 1996 Nedstat has grown to become the European leader in website analytics with offices in the United Kingdom, the Netherlands, Belgium, France and Germany.

Numerous organizations have benefited from Nedstat's expertise in delivering fast, flexible and easy to use reports on users’ behavior online. Clients include Ernst & Young, Renault and Thomas Cook.

Nedstat has demonstrated time and again that delivering accurate website visitor information helps make online operations more effective and accountable.

About Marks & Spencer
Marks & Spencer is one of the UK's leading retailers of clothing, foods, homeware and financial services, serving 10 million customers a week in over 300 UK stores. The Company also trades in 30 countries worldwide, and has a Group turnover in excess of £8 billion.