Consulting firm paulmcafee.com introduces a new free white paper on Search Engine Optimization (SEO) at its website, www.paulmcafee.com.

Buffalo-based marketing consultancy Paul McAfee (paulmcafee.com) introduces a free white paper on Search Engine Optimization (SEO) basics for all companies. The goal of Search Engine Optimization for businesses is to make certain that a prospective customer finds a company’s website when he or she is searching for information on a future purchase. Too many companies don’t understand how to make their Websites more visible to search engines. The white paper, “Search Engine Optimization: Maximizing your Website’s online presence,” explains how to do this in simple terms. The paper also covers the use of pay-per-click search optimization using services like Google AdWords and Overture.

“The new SEO white paper covers the basic information companies need to know to make their Websites more effective as sales and business development tools,” said Paul McAfee, owner of paulmcafee.com. “We study search engine results for our clients and often find that even the most important search terms don’t find their sites.” The white paper is available to read or download for free at www.paulmcafee.com/services/white_papers.

Smart organizations tie Website content and search optimization closely to marketing goals. They integrate their Websites with other elements of their marketing communications mix. Too often, companies’ marketing plans don’t include sufficient use of their Websites. And companies’ Websites often don’t effectively communicate their value propositions.

“Grace Lazzara wrote this white paper for us,” McAfee said. “Grace provides media relations services for several of our consulting clients, helping our clients communicate professionally while managing tight marketing budgets.”

About Paul McAfee
Paul McAfee is an innovative leader with a history of increasing clients’ revenues. As owner of paulmcafee.com and a Principal and Co-founder of eXubrio, LLC, Paul brings more than 25 years of executive level sales and marketing experience to client engagements. He has held global executive positions in the USA, England, and Canada. Paul’s prior consulting clients include Kodak and Danaher, as well as start-ups such as: TelePacific, a Los Angeles-based telecommunications company; NewMindsets, an e-learning company; Cognigen, a bioinformatics company in the life sciences segment; and Trustfile, a business tax software company. For more information about Mr. McAfee, visit www.paulmcafee.com. For eXubrio information, visit www.exubrio.com.

Media contact:
Paul McAfee, Buffalo, NY
+1 716 568-9329
Media2004@paulmcafee.com