ONECO, FL (March 2, 2004) – FinnStar Hockey, Inc.,TM an emerging manufacturer and distributor of sports accessories, has announced its management team will be attending Let’s Play Hockey, the world’s largest consumer hockey trade show in St. Paul, Minnesota, March 12-13. At the Let’s Play Hockey Expo, FinnStar will showcase its newest product the SockJawz, a patented sport garter belt designed by hockey players for hockey players.

FinnStar Hockey, Inc.,TM an emerging manufacturer and distributor of sports accessories, has announced its management team will be attending Let’s Play Hockey, the world’s largest consumer hockey trade show in St. Paul, Minnesota, March 12-13.

At the Let’s Play Hockey Expo, FinnStar will showcase its new product, SockJawzTM, simply the best sport garter belt designed by hockey players for hockey players.

For more information on the Let’s Play Hockey Expo, the scheduled events and programs, visit their website at http://www.letsplayhockey.com/stpaulexpo.htm ;   
Besides exhibiting at the Expo in St. Paul, FinnStar regularly exhibits its product line at ice hockey shows throughout North America and Scandinavia. Recently FinnStar exhibited at the International Ice Hockey Show in Toronto,Ontario.

Founded in 1995 by Terry Vayda and his friend Pat O’Shea, FinnStar Hockey, Inc. is based in Oneco, Florida and Oslo, Norway. FinnStar’s management team consists of a who’s-who of hockey players and coaches with careers spanning collegiate and semi-pro hockey.

According to Terry Vayda, President and CEO, “FinnStar Hockey’s mission is to create products and services for athletes to enhance their ability to enjoy playing."

FinnStar’s management team includes Terry Vayda, President, Master Level Coach, Coaching Instructor, and former Associate Coach-in-Chief for USA Hockey; Evan Andriopoulos, Vice President Sales and Marketing, Player/Head Coach in Oslo, Norway for AIK Hockey; Pat O'Shea, Product/Technical Consultant, formerly of the Kenosha Flyers of the Continental Hockey League.

The SockJawz is the first in a series of hockey accessories that FinnStar manufactures and distributes worldwide. Other products in the FinnStar line include the Octopus Carry-AllTM, to carry all coaching supplies with one hand, not eight arms, and a line of educational books about playing and coaching hockey.

“We plan to continue developing and producing similarly useful and functional sports accessories for every player and enthusiast,” says Evan Andriopoulos, Vice President of Sales and Marketing. “Many more on are on the drawing board and in the testing phase.”
           
A former collegiate and international player, Andriopoulos says, "We've had an incredible reaction to the SockJawz on a worldwide basis from players and dealers alike. Our patented SockJawz garter belt is the best of its kind on the market. SockJawz was designed for hockey players by hockey players."

“The SockJawz is patented and has undergone years of testing worldwide, by professional and amateur players of all ages. The SockJawz was designed to give players more comfort and freedom of movement, as well as greater safety from injury,” adds Andriopoulos.

The adjustable jaws-like grip holds socks securely while allowing players maximum comfort and freedom of movement (flex-ability and stretch-ability). Young players can put on the SockJawz by themselves quickly and easily. Other features of the SockJawz that Andriopoulos notes are that it is washable, very durable, and has no metal parts.

In addition to ice hockey, the SockJawz garter belt can be also used for inline hockey, floor ball, and bandy. SockJawz comes in adult and youth sizes. The suggested retail price for the SockJawz is USD $13.95.

For more information about FinnStar, Inc.TM, SockJawzTM, other FinnStar Hockey products, or how to become a FinnStar representative, visit the company’s website at http://www.finnstarhockey.com or contact Evan at (941) 752-7322 or evan@finnstarhockey.com