This third public relations white paper in Paul McAfee's (paulmcafee.com) PR 101 series is really a simple, easy-to-follow checklist. Most executives fear television interviews, so paulmcafee.com offers this checklist to help them prepare.

 Buffalo-based marketing consultancy Paul McAfee (paulmcafee.com) introduces a third free white paper on public relations (PR) basics. “This third white paper in our series, titled ‘How to Prepare for a TV Interview,’ is really a simple, easy-to-follow checklist,” said Paul McAfee, founder of paulmcafee.com. “Most executives fear television interviews, so we offer this checklist to help them prepare.”

The free “How to Prepare for a TV Interview” white paper is the third in a series of paulmcafee.com public relations white papers which include “The ABCs of Public Relations OR Everything You Always Wanted To Know About PR But Were Afraid To Ask,” and “How to Write a Press Release That Actually Gets Read.”

Paul McAfee's firm creates and publishes free white papers to help its clients and prospects implement more effective marketing plans. The paulmcafee.com web site contains white papers on public relations and value proposition development, and a presentation on how to conduct a marketing plan audit. “Public relations activities are among the most effective and economical communications tools for small businesses, startups, and emerging companies,” McAfee said. “We provide these white papers as reference tools to help our clients and prospects.”

About Paul McAfee
Paul McAfee is an innovative leader with a history of increasing clients’ revenues. As owner of paulmcafee.com and a Principal and Co-founder of eXubrio, LLC, Paul brings more than 25 years of executive level sales and marketing experience to client engagements. He has held global executive positions in the USA, England, and Canada. Paul’s prior consulting clients include Kodak and Danaher, as well as start-ups such as: TelePacific, a Los Angeles-based telecommunications company; NewMindsets, an e-learning company; Cognigen, a bioinformatics company in the life sciences segment; and Trustfile, a business tax software company.

For more information about Mr. McAfee, visit http://www.paulmcafee.com/

Mike Andrei wrote this public relations white paper for paulmcafee.com. He provided permission to publish the paper on its web site, as well as to use the paper to help its clients.

For the white papers, visit http://www.paulmcafee.com/services/white_papers/