Design Pro Brings Inspired Vision and Proven Management Expertise to nParallel

nParallel, a brand communication, merchandising strategy and display company headquartered in Minneapolis, announces that Shawn E. King has joined the company as its new director of creative strategies.

“Shawn has two decades of experience in strategic planning, creative direction and client management,” says Tom Van Hercke, president and chief brand strategist, nParallel. “He envisions and develops our creative strategies to communicate brand attributes and marketing concepts in retail interiors and displays, merchandising systems and exhibits.”

Before joining nParallel, King was the creative director for integrated design services at Shea, a marketing and design firm. He has also been creative director at FFwd Group and John Ryan Company. His wide-ranging experience includes creating solutions for corporate and commercial architecture and interiors, retail store design and merchandising, and environmental graphics and signage. King holds a bachelor’s of fine arts degree from the Minneapolis College of Art & Design, where he focused on architectural, environmental and interior design.

About nParallel

Brand marketers and retailers know that store designs, merchandising systems and tradeshow displays enhance the brand experience, engage customers and drive sales – if they are planned with imagination, then skillfully crafted. But, too often, unfocused planning, uneven execution and unexpected costs squeeze the creative spark out of their most promising concepts. The alternative? nParallel (www.nparallel.com), the brand communication, merchandising strategy and display company – a new firm with twenty years of creative achievement. Whether the venue is a retail store, mobile marketing or a tradeshow, nParallel fulfills the big-picture vision while keeping a sharp eye focused on the details of disciplined production and the budget bottom line. Seeking uncompromised excellence? Call 952.886.7140.