Research and Markets have announced the addition of the ‘EBPP in Western Europe and the US 2004’ report to their offering.

Early forecasts on adoption and growth of electronic bill presentment and payment solutions were optimistic. But despite the potential benefits of this new technology, the predicted growth in Europe has yet to appear, and even in the US providers have struggled to demonstrate healthy business. This briefing examines the reasons behind this and looks at the market's future prospects.

Scope

Covers the EBPP markets (B2C only) in the US and Western Europe, particularly focusing on the UK

Utilizes information from primary interviews with leading market players, such as CheckFree

Report Highlights

Out of the two main models, the biller-direct approach to EBPP has had much more success with consumers. However, industry experts agree that the future lies with the thin version of the consolidation model, as it allows billers to maintain close customer contact, while offering consumers the convenience of consolidated bill viewing.

Despite the competitive advantages EBPP can bring, growth of the market has been below expectations. Though the US is the global market leader, Datamonitor estimates that EBPP accounted for less than 10 per cent of all US bills. In the UK EBPP solutions have yet to catch on, with less than 1 per cent of all bills delivered and paid online.

One of the reasons for the indifferent EBPP growth in Europe are existing payment infrastructures. Direct debit, for example, demands minimum effort from consumers and is cheaper than online payment processing. However, online billing offers long-term advantages of targeted marketing and cross-selling which cannot be ignored.

This report is designed to:

Gain understanding of how different models of electronic bill presentment and payment work

Identify competitive advantages EBPP solutions can bring to your business

Develop successful EBPP strategy through the assessment of benchmarking examples

Scope

Estimates the current size of the EBPP markets in the US and the UK, and compares it with the market's potential size

Assesses EBPP strategies of prominent market players in the US and Western Europe


Region: Western Europe., US

For a complete index of this report click on http://www.researchandmarkets.com/reports/54481

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