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Global Marketing in a Dangerous World Climate
Added: 02/25/2004
Type: Summary
Viewed: 641 time(s)
[ Not Rated Yet ]

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Global Marketing in a Dangerous World Climate

"Working conditions and methods are moving much faster than the bureaucracies and systems that traditionally formed the framework for business. Suddenly, we are living global, and all our institutions, governments, and agencies have been left standing, while struggling to cope with a world that has burst the banks of their control and flooded their power base," says Michael Hick, a forty years veteran in the international insurance industry. Author of GLOBAL DEALS (Skyward Publishing, www.skywardpublishing.com), Michael unleashes the secrets to negotiating, selling and managing in thirty-one countries. Packed with personal stories, this highly readable book explains how the world's culture groups think and why they act the way they do. GLOBAL DEALS demonstrates how managers can navigate the complex culture conundrum to achieve profitable, long-lasting results and relations with employees and customers overseas.

To get a signed copy of Michael's book, visit him at his upcoming book signing at Borders Bookstore, 3025 Kirby Drive, Houston, Texas, Tuesday, January 20, 2004. Michael will talk about his new book. Store telephone number: (713) 524-0200.

POWERFUL REVIEWS:
"This book is a powerful, practical, insightful guide to building relationships, increasing sales and boosting revenue for any global company." Brian Tracy, Author, Speaker

"Michael Hick's highly readable GLOBAL DEALS is an essential book for every business leader who even thinks about doing business overseas. All managers who catch international flights should have a copy in their briefcase." Tony Alessandra, Author The Platinum Rule

"This is a compelling book. Michael Hick has not only written a highly useful book whose time has come - but it is also a very enjoyable read." Jim Cathcart, Author, The Acorn Principal

"Michael Hick shows how dealing with international markets is crucially affected by an understanding of the significant differences in cultures. This book should be read by anybody working in different national markets." Sir John Harvey-Jones, MBE, Global troubleshooter, International Business Leader

"Michael Hick, a consultant to companies doing business globally, knows his field. Reading this book is like sitting down for a comfortable living room conversation with an expert. You'll gain a deep appreciation for how global business is different, what to watch for, and what can get in your way. The text is well illustrated with stories, examples, and insights that will enable readers to substantially increase their chances of success on the international playing field.

This is the kind of book that will hold your attention as you begin. You'll want to keep reading, which can interrupt your productivity. Don't try to read GLOBAL DEALS at work. This one is best absorbed in the curl-up-in-the-comfy-chair kind of reading. The stories will draw you in; you'll be surprised how much you're learning. Roger E. Herman, Author, Futurist, Greensboro, North Carolina.

"For almost 40 years, I have been traveling the globe selling high tech systems. GLOBAL DEALS aptly describes the events of all those many years. But, I learned the hard way and Oh! How I wish Michael Hick's book had been in my briefcase."

"This is an interesting, informative read, written in anecdotal style, which suits the busy business traveler. You can read a chapter and put in down and go back to it a day later and read that chapter again or read another chapter and always the result is a learning process."

"I consider myself an expert on the subject and can assert that in this book Michael has captured all the essential ingredients of what makes for a successful deal on a global basis. From the simple to the most complex of ideological, cultural and business elements, he shows how the other side tends to approach a deal and what our thinking process should be."

For those that don't want to learn the hard way, this book is the answer." George Platt, International Business Consultant, Houston, Texas


To interview Mr. Hick, contact Best News at
info_bestnews@yahoo.com

Skyward Publishing, Branson, Missouri based, is growing with new titles each year. Terrorism incidents, an uneasy economic climate, health care crises, corporate takeovers governmental shakeups, and financial failings create fear in Americans. Skyward business books address issues that are paramount in today's shaky climate.

GLOBAL DEALS, ISBN: 1-881554-30-9, by Michael Hick. With terrorism increasing, the world is less safe, but Hick's advice can help you conduct business in an unsettling international climate.
http://www.skywardpublishing.com

THE HIGH COST OF DOING NOTHING, ISBN: 1-881554-21-X, by Hank Moore. Conducting Think Tanks for five U.S. Presidents, Mr. Moore knows why good companies go bad and why they start with much energy and end up mired in bureaucracy and plodding toward mediocrity and failure? Mr. Moore's client list includes 90 of the Fortune 500 companies and many public sector entities. http://www.skywardpublishing.com

SURVIVAL KIT FOR LEADERS, ISBN: 1-881554-25-2, by John C. Kunich, J.D. and Richard Lester, Ph.D. As Kenneth Blanchard, author of THE ONE-MINUTE MANAGER, writes, the authors "have loaded SURVIVAL KIT FOR LEADERS with powerful methods not found in any other leadership and management book known to me."
http://www.skywardpublishing.com

HOW TO BUILD A WINNING TEAM, 1-881554-14-7, by Peter A. Land, is a must-read when building business teams. If teamwork is the destination, HOW TO BUILD A WINNING TEAM is the roadmap. http://www.skywardpublishing.com
Best News
Info_bestnews@yahoo.com
Fax: 309-279-7275


Article Pages:  1  



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