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The Spoken Word: Still the Most Powerful Form Of Business Communication
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Added: 02/10/2005
Type: Summary
Viewed: 455 time(s)
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The Spoken Word: Still the Most Powerful Form Of Business Communication
Great Neck, NY February 10, 2005 -- Bob Lipp began his career teaching public speaking to college students to help them organize their thoughts and express themselves more effectively. Today he does the same thing for business people, and while the stakes can be somewhat higher, the need is more apparent than ever.
“Everyone claims to communicate, but for most businesspeople that means email and cell phone messages,” said Lipp, president of Better Business Presentations (www.betterbusinesspresentations.com). There’s a big difference between making an effective sales presentation that can win a new account and simply leaving a message.”
Lipp and his team help businesspeople improve the content, delivery and impact of their presentations to sales prospects, fellow employees, investors, and even the media, through a variety of proven coaching and counseling techniques. The results can be impressive, since effective communication skills increase the potential to connect with and motivate an audience, while ineffective presentations can waste time and money.
“Sales prospects who don’t buy into your pitch; employees who don’t understand a new directive; investors who just don’t get excited; and reporters who quickly end an interview, are all examples of ineffective communication,” states Lipp.
The mantra at Better Business Presentations can be summed up in three letters: OAD. They stand for Organize, Adapt, and Dialogue and they are the basis to better presentation skills.
“Anyone can be a better presenter if he or she recognizes that communication is less about what is said and more about what the audience hears and retains,” stated Arthur Germain, BBP’s vice president and a specialist in media training. “With this in mind, it is critical that the speaker be prepared, because attention spans can be awfully short.”
Better Business Presentations is a division of Marcomm Group, Inc. For further information visit www.betterbusinesspresentations.com or call Marcomm Group at
516-829-0404.
Better Business Presentations Contact
Bob Lipp
516-829-0404 x13
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