World’s Most Exciting Towable Water Float Ready for Market Launch
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Added: 08/29/2005
Type: Summary
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World’s Most Exciting Towable Water Float Ready for Market Launch
Norwalk, OH August 29, 2005 -- Wake Breaker™, a patented breakthrough in high thrill “towable” water floats, has completed research and development and will begin marketing the high performance float in spring 2006.
Dave and Sharon Barman, inventors and owners of the Wake Breaker™, announced the appointment of Duquesa Marketing Inc., Ft. Thomas, Ky. to guide their cutting edge, thrilling water float through final stages of pre-market planning. “We’ve spent several years and several hundred thousand dollars, designing, testing and patenting the ultimate performance water ride experience” said Mr. Barman. “Nothing on the water performs like Wake Breaker™, we wanted to insure the best possible marketing strategy for the launch, that is why we chose Geoff and Nancy Ficke’s firm”.
Wake Breaker™ offers a thrilling, high performance ride experience made possible by the insertion of a lightweight concave, rigid plastic insert that stabilizes the tube and allows for almost instantaneous planing. The rigid base eliminates water pooling inside the float, thus providing a lighter unit with less water drag that results in higher barrel rolls, sharper turns, more rapid acceleration and a heart thumping, professional quality ride adventure.
“It is amazing how the simple addition of the patented plastic insert changes the ride dynamics of the float”, said Nancy Ficke, EVP of Duquesa Marketing. “Wake Breaker™ is the Ferrari of water towables, it’s so light, nimble and responsive, what fun”! “The market for water sport toys and floats has exploded in recent years”, said Geoff Ficke, “but most of the current product offerings are just variants of color, shapes and multi-person floats. Wake Breaker™ is a real performance breakthrough”.
Duquesa Marketing is coordinating manufacturing, and marketing strategies for the spring-2006 launch. In addition, Wake Breaker™ is in discussions with several companies interested in pursuing exclusive international licensing rights. “We can self-market the product ourselves, or pursue a license strategy that exposes Wake Breaker to the largest possible market more rapidly”, said Mr. Barman. “We aren’t really selling water floats, we’re selling maximum fun”.
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