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Google Awards Top Expert Status To In Touch Media Group
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Added: 09/23/2005
Type: Summary
Viewed: 289 time(s)
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Google Awards Top Expert Status To In Touch Media Group
In Touch Media Group, Inc. (ITOU—OTCBB) celebrated another milestone in the extraordinary growth of its Paid Search division (over 500% growth in the last 6 months), by attaining "Company" Status from the Google Adwords Professionals program. To attain this coveted status, In Touch Media Group (www.intouchmediagroup.com) had to build an entire technical arm focused on providing Google Adwords pay per click management services staffed by individuals who have all passed the rigorous Google Adwords certification process. This team also had to accomplish the following tasks:
* Manage Adwords accounts for their clients competently for 90 days.
* Built and maintain a large 90-day spend requirement.
* Pass the Google Advertising Professional Exam.
Proving extreme competence and the ability to get results in many different industries for its marketing clients has helped fuel the growth of In Touch Media Group. The increased status will also help In Touch deliver improved service to its existing clients because this status gives us a priority direct customer service relationship basis with Google. ITOU now joins the ranks of the elite Search Engine Marketing companies around the world.
"You can't grow that fast without knowing what you are doing," said Steve Blom, Chief Technology Officer of In Touch Media Group. “One of our greatest sources of revenue is actually other advertising agencies and search engine marketing companies who outsource their work to us, or customers who have existing accounts who come to us to get failing campaigns back on track" said Steve. "In Touch doesn't just try to get big corporate accounts, although we certainly do that, but we also create many free services that allow businesses to connect with Google no matter what their budget, as well as several different levels of training for people who want to manage their accounts themselves"
One such free service is the blog create by In Touch Media Group at http://marketingnewsblog.Adwordstraining.org/ which offers free tips for Google advertisers of all sizes. "We have many free services, among them a free video they can see to learn some of the basics, as well as an inexpensive service where a customer can set up their account themselves and an ITOU expert will take a look at it before it goes live, saving thousands of dollars in frustration for new advertisers. We also have many videos, and a workbook for advertisers that takes them up to the next level and shows them the skills they need to be really successful."
In Touch Media focuses on small, medium and large company accounts. "The thing we are concentrating on now that we are managing thousands and thousands of keywords, and multiple accounts in many different industries is taking the successes we have had and getting all the data into a massive database, where we can aggregate this data we have from many different industries and use it to rapidly achieve success in new industries. In other words, new advertisers with us benefit from the aggregate success we have already had with many earlier advertisers—it's a win-win situation" stated Blom.
Steve and the In Touch Media team are now working on programs using the Google API and extensive research databases, to increase the knowledge gap that In Touch has been so quick to exploit.
"SEM is technology, and there is lots of technology out there to exploit and automate things, but the difference In Touch has that makes it work is the human element- ads that really connect and resonate with people who are searching for that very thing- and this is one of the things that we do really well. If you know how to market, you know how to really reach people. It's that simple. I can't tell you exactly what we are doing with our technology at this point, but I can tell you that you will definitely hear more from us on this subject in the near future," said Steve.
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