03.31.06

The Benefits of Blogging For Business

Posted in Online Business at 11:47 am by admin

Building traffic and  list building are two more reasons why your business needs a blog. These tools are Solid, Effective, and Proven Tools for marketing your Goods and Services Online.

It goes without saying that maintaining a blog is a good idea for the health of your business. Have you ever asked yourself Why? Being familiar with how blogs work and how to effectively utilize them for the health and wealth of your business will pay you back substantially for your efforts. Ineffective Blogging will simply waste your time, efforts, and this tremendous  marketing tool.

Why does your business need a Blog? Credibility would be a good answer. Posting about news in your industry, links you’d recommend to topics related to your industry or post valuable information from the inside  or your personal experiences, your readers will see you not only as a valuable information source but as a community minded business.

Building traffic and  list building are two more reasons why your business needs a blog. These tools are Solid, Effective, and Proven Tools for marketing your Goods and Services Online.

Blogs are great for your customers.They’re not seen the same as your basic website or sales page. Postings are usually informal. At times entertaining yet informative. Their accuracy and effectiveness will peak the interest of your readers, establish you as an Expert, and build trust between you and your readers.

Having the ability to offer subscriptions to your blog through sources loike bloglet.com, your readers can simply opt to recieve notices of your most recent postings, delivered directly to their inboxes. Provided your postings remain relevant to your readers wants and needs, they’ll continually come to you first.

If you set up your blog to accept comments, this will give your readers the ability to post feedback on your posts. This will give you valuable insight and ideas regarding your next product or project.

How to build traffic with your blog. Your blog provider may provide potential readers the option of a search box. This tool gives the reader the ability to search for a particular blog using a word or phrase. By using those particular words or phrases in your title you’ll boost your chances for acquiring some targeted traffic.

Don’t forget to submit your blog to the search engines. Also remember, this is “The Information Super Highway”. Blogging is information and the Search Engines Love them. After every post, Simply ‘ping’ your blog, (this announces your update. I use http://www.pingoat.com/) and the search engines will pick it up. 

So jump on the blogging bandwagon take advantage of one of the cheapest and smartest marketing tools available. It’s easy and profitable - so build yours today! 

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03.29.06

Timing your Website Sales Copy

Posted in Ecommerce, Online Business at 8:32 am by admin

Online ecommerce in today’s economy creates caution in every prospects’ mind. They have become much wiser and smarter. Having the best looking website isn’t all that matters. A compelling sales copy will greatly enhance your chances to generate the wealth you’re looking for.

Help your prospects fill their need. There is a wall standing between your product and your prospect and that is the prospects’ inhibitions. The mind is skeptical, pessimistic, sour, untrusting, doubtful, hesitant, cynical,and suspicious as soon as it realizes that it is getting a sales pitch.

Unfortunately, on the Internet the mind’s inhibitions go into being cautious; “You shouldn’t buy things on the internet; there is a chance that someone can steal your credit card information.” “You are just going to get ripped off, you can’t trust people online, they are all scam artists.” “This deal is too good to be true.” “It’s way too much money, you have bills to pay, and you don’t need this right now. You’ve heard it before right?

Your sales copy is the ladder, so to speak, that allows the prospect to overcome the “wall” of inhibitions his or her mind creates which stop him or her from buying the solution to their need that you are offering.

There are two kinds of sales copy. One is to fascinate the reader with claims on just this side of believable. The other is to draw the reader in with valuable, interesting information while having them realize a need and offering a solution to that need.

I find the latter to be more effective for most products and a properly balanced combination of the two to be even more effective. A successful piece of copy has the reader nodding his head in agreement. It allows the mind to weigh the benefits of the product vs. the mind’s inhibitions and tips the scale in favor of the benefits offered by the product.

Without being pushy and/or unbelievable, a successful piece of copy has the reader excited about having found the solution to her problems, excited about finally knowing that they won’t have to worry about that problem again.They feel excited in general, without over hyping. “Hype” will lower your credibility and may drive otherwise willing prospects away.

It’s a real turn off to consumers when it’s obvious they are being “pitched” and they won’t believe your “wild, unbelievable claims.” Even if they do end up purchasing out of curiosity, when they find that you weren’t able to deliver on your outlandish claims, they will never purchase from you again and may even create negative word of mouth for you in addition to asking for a refund.

You must gain the readers interest with a comment, interesting point, benefit, headline, or question and then nudge them closer to the sale. Say something that brings them closer to buying. This may cause your prospect to draw back into their inhibitions and consider leaving. By immediately stating something that revolves around them you are going to keep them interested enough to buy.

The sales copy must be written almost immediately after you have come up with the idea for your product. There is no other time at which you will be more emotionally charged and able to write passionate copy that is from the point ofview of your prospect. It must be done before you start on your product.

Right now, at this point in the process, you are writing sales copy for a fantasy product as a person with an unfulfilled desire. If you choose to write your copy sometime in the future, after starting or worse, completing your product, you will be writing as someone who is offering something that already exists.

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