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Promotion and Marketing Articles
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Super Bowl XLI: Do the ROI Numbers Add Up for Advertisers?
Added: 03/22/2007
Type: Summary
[ Not Rated Yet ]

Does advertising in the Super Bowl really pay out? The minimum cost per :30 spot was up to $2.6 million, plus millions more for special commercial production, talent and promotion, totaling to a minimum investment of about $4 million. Despite its 42 rating, the 500% cost efficiency premium is so high that it is nearly impossible for the Super Bowl to match the consumer impact of alternative media choices receiving equal dollars.

1StepSystemSalesCenter Launches Could Effect Network Marketing & MLM Industry Forever
Added: 03/15/2007
Type: Summary
[ Not Rated Yet ]

The 1StepSystem moves forward via David Track, who applies his own novel approach to using this proven online marketing system. David is the owner and creator of the 1StepSystemSalesCenter, which is a call center for the "1StepSystem" that is available to new and existing members, as well as Home Based Business seekers.

AdCracker.com Announces Top 10 Ads Worldwide
Added: 02/07/2007
Type: Summary
[ Not Rated Yet ]

AdCracker.com announces its annual list of top 10 ads, worldwide. Apple's "PC vs Mac" TV commercials are #1 among the most creative branding, positioning and direct response ads. Humor, simplicity, and surprising plot twists are the major themes worldwide.

AffStat 2007 Report Launches at Affiliate Summit 2007 West
Added: 01/22/2007
Type: Summary
[ Not Rated Yet ]

The annual affiliate program statistics report, AffStat, was released this morning at the kickoff of Affiliate Summit 2007 West at Bally's Las Vegas.

BPM Partners’ Beyond the Hype Webcast Sneak Peek
Added: 01/10/2007
Type: Summary
[ Not Rated Yet ]

Full Results Revealed in Fifth Annual Unbiased Review of BPM Vendors and Trends

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