Enterprising traveler Skylark aims to turn a flight tale into two world records -- and a personal fortune -- by selling one square foot of online billboard, segmented into quarter-inch blocks, for $2 million total. When completely sold, the “2 Million Dollar Squarefoot” will set new world records as the most expensive billboard and the most expensive square foot.
Where do HR suppliers spend their marketing and PR dollars? Which marketing activities have the greatest impact in generating leads? What percent of revenue do most HR vendors spend on marketing and public relations? To what extent will HR suppliers invest in or increase the amount they spend on Pay-Per-Click advertising and SEO in 2006? These questions and more will be addressed in Trends in HR Marketing, a series of reports which debuts in February.