Latitude, the Leader in Search, has published a new white paper that explores the mathematical theory behind the Long Tail phenomenon, as applied to search. Written by Latitude's Director of Search, Jon Myers, it uses mathematical examples to examine the viability of the Long Tail concept, as well as the effect deeper buying in searches can have on sales. The paper additionally examines why brand name searches are more likely to result in a sale than generic searches.
The internet makes doing big things from small areas possible. Lewiston, Idaho business owner, freelance writer and marketing expert, Lisa Manyon takes full advantage of technological connections. Manyon, owner of Write On ~ Creative Writing Services, LLC. ® will be featured on a premium teleseminar with Lorrie Morgan-Ferrero who is one of the nation's top female copywriters. The topic of the teleseminar is POWER Planning.